Filmmaker Daniel Askill has joined production company Serial Pictures for North American representation of commercials, branded entertainment, and music videos, and partner company Anonymous Content for film and television literary management.

Askill has most famously directed Sia's most famous videos, including the Maddie Ziegler-starring Elastic Heart” and “Chandelier” starring Maddie Ziegler—the latter of which, with just under two billion views, is one of the most-watched YouTube videos of all time. He has also helmed advertising campaigns for Audi, Dior, Smirnoff, XBOX and Sony, and his work has received numerous nominations and awards including The Grammys, MTV VMAs, Lumiere Awards, Clio, D&AD & Cannes Lions.

Askill, who was born in Australia, began his career in London where he engaged in visual design work for top creatives including Alexander McQueen, and made his first music video work for UNKLE and others. He now splits his time between Los Angeles and New York, where the creative collective Collider Studio, which he co-founded, is based. As part of Askill’s signing, Serial Pictures will collaborate with the incubator for upcoming and established talent to craft creative visual experiences outside of the commercial space.

“We are thrilled to have Daniel bring his imaginative eye to Serial Pictures,” says founding partner Violaine Etienne. “And, we’re excited that through our partnership with Anonymous Content, we’ll be able to support and expand Daniel’s vision across all mediums.”

“I’m incredibly excited to be joining Serial Pictures and the extended Anonymous Content family,” says Askill. “I love the combination of a place that feels boutique and curated at heart and has an incredible reach across a broad spectrum of mediums. It is also an exciting opportunity for our collective Collider Studio.”

• Watch Daniel Askill's showreel at Serial Pictures website here