Welcome to the new version of Promonews. Your feedback will help us to improve it.

Promo News - 2nd Mar 2018

South African director Adriaan Louw, who's work includes the video for Major Lazer's Particula and the new video for Mabel, has signed to FAMILIA for representation for music videos and commercials in the UK.

Louw has built his reputation with work for South African artists such as Frank Casino and Riky Rick, before he broke through internationally with his Major Lazer & Dr Maphorisa video for Particula last year. He has now gone on to direct Mabel's Fine Lines, featuring Not3s.

FAMILIA executive producer Toby Walsham says: "Adriaan's urban style, heavily inspired by African youth culture, is getting him noticed as one of South Africa’s most exciting new exports, and we are excited to see what this collaboration with FAMILIA will bring!"

• Watch Adriaan Louw showreel at FAMILIA here   

Promo News - 2nd Mar 2018

Related Content

news

Locky signs to Kode Media

Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.The director of music videos for Daithí, 1000 Beasts, …

Promo News - 5 days ago

news

Huse Monfaradi joins Kode Media

Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.Having started his career at MTV in the mid 90’s working …

Promo News - 15 days ago

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 1 month ago

Latest Videos

video

Tierra Whack 'Mumbo Jumbo' by Marco Prestini

It was released a year ago, but this gem from Italian director Marco Prestini for Philadelphia mumble-rapper Tierra Whack has remained in relative obscurity until last week, when it won a nomination …

David Knight - -188069 seconds ago

video

Giirl 'Maybetheproblemisyou' by Alexander Kohn

Alexander Kohn's video for up and coming German indie band GiiRL uses various formats, from 35mm digital (Arri Alexa), 16mm analog (Bolex) as well as collages from iPhones, GoPros and old, …

Promo News - -183279 seconds ago

video

Helena Coan 'Baptise' by Helena Coan

"The idea behind the song is my experience of learning to let go of past experiences in order to open yourself up to love and trust, instead of being fearful and keeping yourself closed off …

Promo News - -178825 seconds ago

video

Son Lux 'Yesterday's Wake' by Marek Partyš

With a fierce sense of symbolism and visual poetry, Czech director Marek Partyš has made a memorable critique on the vacuousness of luxury for the American experimental band Son Lux.The central …

David Knight - -112341 seconds ago

video

Zion 'The Point' by Dir Lx

The prolific Dir. Lx's latest video to be premiered on GRM Daily is this all-Steadicam​ performance video for Zion.

Promo News - -95137 seconds ago

,