UK Music Video Awards 2017: The Mill sponsoring Best Interactive Video at the UKMVAs

Top international post production studio The Mill is partnering with the UK Music Video Awards once again, sponsoring the Best Interactive Video award at this year's UKMVAs.

It is the third year running in succession that The Mill has become a partner of the UK Music Video Awards, and the second time sponsoring the award that celebrates the best work in interactive videos, including 360 and VR experiences.

The Mill will also once again host the UKMVAs nominations party at the company's state-of-the-art London studio in Fitzrovia, when the nominations for this year's UKMVAs will be revealed, in late September.

With studios in London, New York, Los Angeles and Chicago, The Mill is the home of world-class facilities and talent in VFX, animation, and colour grading, applying their expertise to everything from blockbuster features to games to music videos, and partnering with the world’s best agencies, groundbreaking directors, creative firms and visionary brands. Their latest VR projects include First Impressions for The Guardian, The Human Race, Fashion Awards for British Fashion Council, and The Raid for 24: Legacy. Recent music video projects include London Grammar, Mabel, Laura Marling, Radiohead and Mick Jagger. 

The Mill is consistently recognized by peers and clients for delivering outstanding work and has earned the most prestigious industry awards, including the Best VFX in a Video award at last year's UKMVAs for their work on the Chemical Brothers' Wide Open video.   

"The UKMVAs provide the industry with an incredible platform to celebrate the year’s most iconic work" - Sean Costelloe, MD of The Mill London (above)

"We are really proud to be partnering once again with the UKMVAs  – they are so important to all of us at The Mill," says Sean Costelloe, MD of The Mill’s London Studio. "The UKMVAs provide the industry with an incredible platform to celebrate the year’s most iconic work, from groundbreaking artists and directors, as well as championing the very best in new talent. We are delighted to be hosting the shortlist announcement event in late September prior to the big night in October."

The announcement of The Mill's partnering with the UK Music Video Awards comes as the deadline for entries is extended to the final deadline of next Tuesday, August 8th at midnight (BST). Go to ukmva.com for more information and enter work in over 30 categories including Best Interactive Video.  

The UK Music Video Awards 2017, which will be held at the legendary Roundhouse in London on Thursday, October 26th.