Biscuit Filmworks UK has welcomed Rupert Reynolds-Maclean as its new managing director, and appointed Chloe Page of Lock It In to represent four members of its directors roster for UK music videos.

Page will be representing Andreas Nilsson, Isaiah Seret, Hollywood film director Noam Murro and London-based newcomer Lucie Beecham, in the leading commercial production company's first venture into music videos. It means that Andreas Nilsson is once again repped in the UK in the medium where he made his name, with highly acclaimed and award-winning videos for the likes of Miike Snow, Fever Ray, Yeasayer, David Guetta and 2Chainz ft Kanye West (above).

Similarly, Seret is a highly experienced music video director, with his acclaimed videos for Cults, MGMT, Devendra Banhart, and others. By contrast, Noam Murro is an experienced filmmaker in other fields, and co-founder of Biscuit, who directed the movies Smart People and 300: Rise of an Empire, as well as ads for SEAT and Boots, among others. Lucie Beecham is the up-and-comer on the roster, having helmed videos for Rogues Matilda and Charlotte Simone.     

Page's appointment to represent the quartet of diirectors follows the arrival of Reynolds-Maclean as the new MD at Biscuit Filmworks UK. He spent ten years at Independent Films in London, developing a wealth of experience in commercial production, branded content and strategy in the process. Biscuit also announced the promotion of Hanna Bayatti to executive producer and head of sales.

“We’re thrilled to have Rupert on board to help lead our London office," said Shawn Lacy, co-founder of Biscuit. "He has launched the commercial and branded content careers of many successful directors, and he understands the industry and its constant evolutions,”

Regarding the teaming-up with Lock It In for msuic video representation, Reynolds-Maclean added: “We’re so excited about bringing Chloe on to work with our global directing talent for music videos. Biscuit has a long tradition of making emotive groundbreaking work and music videos are a huge part of how we will continue to evolve as a company.”

• Biscuit Filmworks directors at Lock It In here