CHEAT, the East London-based grading and finishing studio, has come on board as a partner of the UK Music Video Awards 2016, sponsoring the award for Best Colour Grading In A Video.

It's the second year in succession that CHEAT have sponsored Best Colour Grading - one of over 30 awards open for entry at the UKMVAs, the awards show celebrating the greatest work and most impressive individual achievements in music video production in the UK and beyond in the past year.

CHEAT was launched in 2014 by colourist Toby Tomkins - it existed as TJTFilm for three years before that – as a boutique colour grading and finishing studio working in all forms of visual content from music videos to feature films. The studio expanded last year with the addition of Joseph Bicknell as a second on-staff colourist.

Further expansion is ongoing at CHEAT, with a third grading suite now in full swing, complimenting the other two grading suites and a Flame suite. The studio is also welcoming a third colourist, Jax Harney, who has an extensive background in fashion photography grading/retouching work, and is now transferring her skills into working with video.   

"CHEAT is delighted to be sponsoring the UKMVAs again this year," says Toby Tomkins. "We are very excited to see all the beautiful work that is submitted and hope to see you there on the night!"

Entry to the UK Music Video Awards 2016 is now open, via the UKMVA website, where you can find out more about the categories, and enter. The deadline for entries is Tuesday, August 2nd 2016, with the judging process for this year's UKMVAs beginning shortly afterwards. 

Nominations will then be announced in late September, and then the UK Music Video Awards 2016 ceremony itself takes place for the second year running at the legendary Roundhouse in London, on Thursday October 20th.