Frenzy, the Paris-based production company is bringing it's roster of directors to London, some of whom will now be represented by Chloe Page for the UK. And Frenzy is also creating Frenzy Picture, which represents photographers and art directors, as it expands to also become a 360 degree creative content company.

Directors to be represented by Chloe Page for the UK are Lisa Paclet, Guillaume Panariello, Bertrand Le Pluard, Lucas Posson, SÄNDL, Arnaud Deroudilhe, Ismael Moumin, Marion Dupas and MAL.

Frenzy's recent work includes the 99 Soul's The Girl is Mine directed by SÄNDL (above), and BREAKBOT's 2 Good 4 Me, directed by Simon Cahn (who's repped by Pulse in the UK).

"Frenzy is a boutique production company – we like to think of it as a family, a family that is getting considerably bigger," says Elsa Rakotoson, CEO and founder of Frenzy. "[It's] expanding its reach not only across mediums with the creation of Frenzy Picture which promotes multi-disciplinary talents, but across borders as well."

Regarding the tie in with director's rep Chloe Page of Lock It In in the UK, Rakotoson calls it: "A partnership Frenzy is excited about! We have found that past international collaborations have produced great results and are eager to work more with British labels and artists. The musical production in the UK, innovative and abundant, is one that inspires our own talent."