Passion Pictures has signed London-based director Cassidy Burcher to its roster of talent for exclusive representation.

Burcher is a young Londoner whose breakthrough commercial project, a popular film announcing the new Honda HR-V, was recently released to critical acclaim. Learning his craft as second unit director on ads for Renaul, Kit Kat, The Guardian ("Three Little Pigs') and others, before progressing to directing ads himself, Burcher also directed a brace of music videos for Snow Ghosts last year. His next project, as yet underwraps, is also music-based. 

On signing with Passion Pictures, Burcher said: “It’s a great company and a great fit for me. I’m currently working on a short and I recently realised that the three aesthetic references I used were all Passion productions. It’s one of only a few companies that could make my film, so I’m excited to be on the team.”

• Watch the Cassidy Burcher reel at Passion Pictures here