Luti Media have announced the addition of Rock Jacobs, director of hundreds of music projects, to their expanding roster of directors. 

Since Jacobs started in the music video business began with him writing treatments for Dave Myers, he has built up an impressive portfolio, working with artists such as Nicki Minaj, The Game, Iyaz, Wale and J. Cole. His most recent video is his first though Luti Media, for Tough Love and Ginuwine on the video for Pony (Jump On It).

He is also currently working on two upcoming feature films, written by himself. But one of his apirations remains to win a “Moon Man” at the MTV Video Music Awards, and to repeat that same excitement he felt when he first saw his name on MTV.

• Watch Rock Jacobs' Luti Media showreel here