Crossfire Productions have just opened a new music division, heading back to the roots of the company's founder Dave Graham, a former video commissioner at Island Records.

Crossfire recently signed experienced promo director Blake Claridge (Martin Luke Brown, The Subways, Ramona Flowers, Alex Clare and more) to join Louis Ellison (Equals, pictured, Context), Ben Andrews (Monophona, Sleep Party People) and animator Pete Butler on the roster. The roster is now represented for music videos by Chloe Page at Lock It In.

In the past six years Crossfire has established itself in the world of brands and commercials. Now Dave Graham says he's forming a new music division to find and develop directing talent and producing thought provoking, innovative music videos for both new and established artists.

"Its an exciting time for the company and hopefully with the very lovely and talented Chloe Page on board we can continue to grow and ensure we keep moving in the right direction," says Graham.