YouTube Music Awards 2015 premieres 13 new videos from FKA twigs, Ed Sheeran and more
David Knight - 24th Mar 2015
YouTube launched the YouTube Music Awards 2015 on Monday, March 23rd, premiering 13 brand new music videos from artists including FKA twigs, Ed Sheeran & Rudimental, Charli XCX and Action Bronson, by leading music video directors including Emil Nava, Ninian Doff, Saman Kesh, Greg Jardin and Eric Wareheim.
All the videos – mostly commissioned for YouTube by British freelance commissioner Caroline Clayton, and Pulse Films' executive producer and freelance commissioner Laura Tunstall – represent a new playlist-style show for the second YouTube Music Awards, dispensing with the format devised for the inaugural event, which incorporated 'live' music videos into a leftfield awards ceremony creative directed by Spike Jonze.Â
Some of the highlights include Ray Liotta playing a burnt-out ageing rock star in Emil Nava's video for Ed Sheeran & Rudimental's Bloodstream, FKA twigs' self-directed forest-set catwalk show for her Glass & Patron, and Eric Wareheim's lurid satire of the selfie generation for Charli XCX's Famous.
Also including behind the scenes films for most of the new videos, and links by presenter Tyler Oakley, the YouTube Music Awards 2015 can be viewed in its entirety as a YouTube playlist, or the videos can be viewed individually.Â
The line-up of videos is as follows:
Martin Garrix ft Usher 'Don't Look Down'Â Â Director: Petros
Kygo 'Stole The Show' Â Dir: Saman Kesh
MAX ft Hoodie Allen 'Gibberish' Â Â Dir: Greg Jardin
Shamir 'Call It Off' Â Dir: Philip Hodges
Migos 'One Time' Â Dir: Ninian DoffÂ
FKA twigs 'Glass & Patron' Â Dir: FKA twigs
Cahoots 'No Money' Â Dir: De La Muerte
Action Bronson ft Chance The Rapper 'Baby Blue' Â Dir: Lil Chris
Charli XCX 'Famous'   Dir: Eric Wareheim
Megan Nicole 'Escape' Â Dir: Young Astronauts
Nicky Jam & Enrique Iglesias 'El Perdon' Dir: Jonathan Craven & Darren Craig
Ed Sheeran & Rudimental 'Bloodstream' Â Dir: Emil Nava
Lindsay Stirling 'Take Flight' Â Dir: Everdream
David Knight - 24th Mar 2015