Ian Pons Jewell, director of acclaimed and award-winning music videos for Naughty Boy, Kwes, Paolo Nutini, Odesza and many more, has now signed to FRIEND for music video and commercial representation in the UK. 

Ian's work has been recognised at events such as the UKMVAS, the MOBO awards, Camerimage, and the BRITs, with his work landing in Dazed, Noisey and IMVDB's Top 10 Music Videos of the year. His video for Naughty Boy's La La La was the most viewed promo in the UK for 2013, now close to hitting half a billion views. His distinctive approach to narrative has won him valuable creative acclaim, being nominated in the Best Director category at the UKMVAs, with BUG naming him "one of the best music video directors working today in the UK."

“We’re super excited to have Ian on our roster," says Nico Chavez, head of music videos at FRIEND. "He’s a very talented director and we’re looking forward to getting started on some projects with him in the new year.” 

• Watch Ian Pons Jewell's music video showreel at FRIEND here