Award-winning directing collective and animation studio M-I-E, renowned for their work in music videos for the likes of George Michael, Beyoncé, Faithless and Joey Bada$$, have now signed to Good Egg for music video and commercial representation.

Partners Vibi Hu and Joe Marshall set up the studio in 2009, and they have been prolific creators of work in a range of techniques - including 2D, 3D, live action and stop motion, alongside illustration, mo-cap, experiential events and fine art - working across various platforms. Their music videos include Faithless's Not Going Home, George Michael's December Song, Satellites' Wasteland, and recently combined live action with animation for Joey Bada$$'s Christ Conscious (above). They also have created numerous title sequences for the BBC, including for Children In Need and Sarah Millican.

“While we’ve been talking to the boys I’ve been drawn to how they work and pitch for both their personal and commercial projects," says Good Egg executive producer John Hassay. "They are original thinkers as well as problem solvers bringing passion and ability to everything they do.”  

Joe Marshall of M-I-E adds: "We are very excited to be joining such a fresh and exciting company as Good Egg. They have an incredible roster of talent and we're honoured to be part of such great a team. Another major attraction was their commitment to music video and projects that allow us to really show off the passion we have for filmmaking.”

• Watch the M-I-E showreel at Good Egg here