A brand new award at the UK Music Video Awards 2014 that is being chosen by the public is fast approaching the voting deadline. Voting on the Vevo Must See Award at the UKMVAs will end tonight, November 3rd, with a week to go to the awards ceremony at the Southbank Centre. 

The new award, replacing the People's Choice award supported by Vevo at the UK Music Video Awards in 2011 and 2012, and the Vevo Best New Artist award last year, cements Vevo's association with the UK Music Video Awards, with a shortlist of videos featured on the channel's Must See feature.

Everyone can still vote on the following shortlist of Must See videos here until midnight tonight (November 3rd).

Bombay Bicycle Club – Luna
Director: Anna Ginsburg
Producer Josh Allot
Commissioner: John Moule  / Guillermo Ramos for Island Records

Catfish and The Bottlemen – Fallout 
Director: Eoin Glaister
Prod co:  Va Bene Films
Commissioner: Natalia Maus for Island Records

Duke Dumont – Won't Look Back
Director: Tim Main
Prod co: FRIEND
Commissioner: James Hackett for Virgin EMI

Ella Eyre – If I Go
Director: Henry Scholfield
Prod co: Caviar
Commissioner: James Hackett for Virgin EMI

Jungle – Time
Director:  Oliver Hadlee Pearch / Joshua Lloyd-Watson
Prod co: Colonel Blimp
Record company: XL Recordings

Wilkinson – Afterglow
Director: Rémy Cayuela
Prod co: Able&Baker
Commissioner: James Hackett for Virgin EMI / Ram Records

The VEVO Must See award is added to the industry-based honours to be presented at the UK Music Video Awards 2014, in one week's time on Monday, November 10th. Tickets are still available for the ceremony and aftershow that takes place at the Southbank Centre in London from the UKMVAs website.