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The Sweet Shop signs Campbell Hooper as Special Problems goes on back-burner
Campbell Hooper has signed to The Sweet Shop for individual representation, and has moved into directing full time after seven years co-leading the Auckland-based design and direction studio Special Problems.
Having previously worked alongside long-term collaborator Joel Kefali, Hooper has been increasingly working on film projects as a sole director. The success of Special Problems – including winning New Zealand's music video of the year three times, two awards at the NZ Film Awards in 2013 and Gold Lion at Cannes in 2011 amongst other accolades – led the pair to work increasingly split their efforts.
Now Campbell's signing to The Sweet Shop for ads and music videos worldwide confirms that he is working completely outside the framework of the partnership, with Kefali also working as an individual director.
Campbell's short film 43,000 Feet, has enjoyed success playing at film festivals around the world, featuring on websites including Short of the Week and as Staff Pick on Vimeo. Campbell has also completed commercial work for Ubiquiti, Ford and Leggo’s, and also a number of music videos, including for The Naked and Famous's Hearts Like Ours (above) and Little Daylight's Overdose.
• Watch Campbell Hooper showreel here
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