FRIEND have announced the arrival of Sarah Chatfield to their roster for UK representation for music videos and commercials.

Sarah has directed numerous highly successful pop promos for the likes of Lily Allen, Little Mix, The Saturdays, Kelly Rowland, Diane Vickers and many more. She won the Best New Director and Best Pop Video (for Lily Allen's Alfie) awards at MVAs predecessor the CADs in 2007. And her work in music video has led her into commercials and fashion films. 

Hailed as a ‘new heroine of the directing world’ by iD magazine, her fashion film work has been screened in museums and galleries worldwide, as well as being featured in publications such as Vogue, iD, Dazed & Confused, Creative Review, 10 Magazine, Boards, Shots and Showstudio.

Sarah was previously repped by Colonel Blimp and White Lodge. She divides her time between London and Los Angeles, and is repped by Black Dog for the US market.