LUT! MED!A in London is now partnering with Hollywood-based BHC Films in a reciprocal representation arrangement, with LUT! MED!A repping a handful of directors from the BHC Films roster in the UK, while BHC will now represent LUT! MED!A's Marcus Lundin in the US. 

BHC Films is a music video/content/commercial company led by award-winning executive producer Heather Heller, representing a diverse roster of directors such as Ryan Pallotta, Hyghly Alleyne, Thom Glunt, Armen Djerrahian, Amber Gray, Tommaso Cardile and Aram Berdossian.

Heather Heller has been producing commercials and music videos for 20 years, developing the careers of many talented directors, working with artists such as Lady Gaga, Britney Spears and Jennifer Lopez - and winning a Grammay – as well as commercial campaigns for Dolce and Gabbana, Armani, and Calvin Klein. Recently she has executive produced for Anthony Mandler at his company Black Hand Cinema, snatching up VMA's in 2013 for Taylor Swift's Trouble and Selena Gomez's Come And Get It.

Of the creation of BHC Films, she says: "The goal for BHC is to utilize the vast production resources available by way of relationships and past successes, launching our directors into award winning work. With a uniquely curated roster of very distinctly different disciplines, BHC is in a perfect position to execute production on a high level as well as delivering arresting and dynamic visual campaigns." This year BHC has developed Ryan Pallotta into a sought-after director working with artists Arianna Grande, Demi Lovato (pictured) and Nick and Joe Jonas.

London-based LUT! MED!A, spearheaded by exec producer Luti Fagbenle, already represents a range of homegrown and international directors in the UK market, including Director X, Colin Tilley, Max & Dania and Marcus Lundin. Luti, the producer of high profile work for likes of Kanye West, One Direction and Nicky Minaj, has previously worked with Heather Heller and Anthony Mandler on videos for Cheryl Cole and others. He says: "Having worked on several projects before we felt that our goals were similar to build the companies in an organic and boutique way. This strategic partnership will utilise the current relationships that each company has garnered."