4Music, the UK's no. 1 music TV channel, is sponsoring the Best Pop Video (UK) at the UK Music Video Awards 2013 - the second year in succession that 4Music has sponsored this award at the UKMVAs. 

4Music is the most watched music TV channel in the UK, offering music in a variety of entertaining formats, including exclusive behind-the-scenes access to the biggest names in music, unmissable live performances, video exclusives, up to the minute music news and an eclectic mix of new and classic video content.

4Music is part of the Box TV music channel portfolio, and is available on Freeview, Sky and Virgin. It also now broadcasts through a dedicated simulcast player hosted on www.4music.com/watchnow, allowing viewers to watch on the web and via mobile and tablet devices. During Apr-Jun 2013, 32% of all TV viewers tuned into 4Music – that’s 18.3m people. 

Dave Young, director of programming at Box TV said: “We’re extremely proud of the quality of music videos produced in the UK so we’re delighted to be sponsoring these awards for a second year. Music videos are a huge part of our content mix and 2013 has already delivered some iconic work. Having received over 70.3m individual video views to date this year, across our TV channels, live simulcast and the red button portal on Freeview, the awards are bound to be hotly contested this year.”

The UK Music Video Awards 2013 opened on July 2nd, and entries have already been streaming into numerous awards - including Best Pop Video (UK) in the music genre categories; several technical achievement categories celebrating the art and craft of music video making - and also the brand new Best Interactive Video award.  

All categories are open to videos completed and delivered between 1st August 2012 and 31st July 2013. The deadline for entries is Friday 2nd August. For more information visit the UKMVA 2013 website.