David Knight - 19th Dec 2012

D&AD logoD&AD will not run a Music Video jury at their world-renowned awards show in 2013. It means that the prestigious Pencils handed out to D&AD award winners will almost certainly not be available to the cream of music video creativity next year – although D&AD are encouraging that music videos be entered for other awards categories, if eligible. D&AD – the prestigious organisation for design and advertising art direction, and a charity that promotes and celebrates creative excellence – has cited the increasing disparity between the number of entries to the Music Video category, and the cost of administering that category and its jury in the past few years. D&AD informed entrants from the past three years of the ending of the Music Video category, while other sharp-eyed D&AD members spotted the disappearance of the Music Video jury when the 2013 list of categories was announced on the D&AD website in November, resulting in some vocal opposition to the move. Dougal Wilson, a Music Video jury member in 2012 – and a winner of a Yellow Pencil for Music Videos for his direction of the video for Temper Trap's Love Lost in 2011 – has called for the reinstatement of the award, describing it as a crucial category for the D&ADs. "It's been one of the most exciting and inspiring categories in the D&AD annual," Dougal tells Promo News. "Not to mention its heritage of being the starting point for many new directors who then go on to commercials and even bigger things."
Bjork 'All Is Full Of Love' – winner of D&AD's prestigious Black PencilBjork 'All Is Full Of Love' – winner of D&AD's prestigious Black Pencil

Pencil-winning videos at the D&ADs over the past twenty years include Bjork's All Is Full Of Love directed by Chris Cunningham (right), and Chemical Brothers' Star Guitar by Michel Gondry - both winners of the D&ADs most prestigious award, the Black Pencil. Winners in 2012 included Manchester Orchestra's Simple Math by Daniels, and Megaforce's video for The Greeks, both Yellow Pencil winners. D&AD have pointed out that some music videos may still be eligible for other D&AD categories in 2013, and are encouraging producers to enter in those categories. Tim Lindsay, D&AD's CEO, says: "Though we do not have a Music Videos Jury for the 2013 Awards, we would encourage work of this nature (that helps a brand bring an idea to life) to be entered into the Film Advertising Crafts categories, Digital Design or Web Films. We welcome craft innovation across a diverse range of content and past winners in these categories have included an interactive music video for Danger Mouse and Daniele Luppi's 3 Dreams of Black, and the Black Pencil winning Wilderness Downtown for Arcade Fire." Tim Lindsay adds that although the decision has been taken for 2013, he is not ruling out the Music Video jury returning to the D&AD Awards in future. "We review our categories each year and are committed to ensuring they properly reflect the advertising and design industries and commercial creativity at its best. If you have feedback at all please do get in contact, we'd really love to hear from you." And Dougal Wilson is urging other music video-making professionals and D&AD members to make themselves heard on the subject, in order for the D&AD Music Video jury to be reinstated – if not in the coming year, but in 2014. "My D&AD Yellow Pencil for Music Videos is still the award I'm most proud of. Maybe times have changed, but it's a great shame to think that future directors (and creatives who aspire to be directors) will not have this section as inspiration, nor be able to win a their own pencil for a music video."

David Knight - 19th Dec 2012

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