David Knight - 18th Dec 2012

Hurts 'The Road' by NezHurts 'The Road' by Nez2The campaign for the second Hurts album Exile starts with this impressively cinematic two minute mini-promo for The Road directed by Nez - who has now joined Riff Raff Films for music videos and commercials. Conceptually, the video takes the viewer on a journey of the life of Hurts duo Theo Hutchcraft and Adam Anderson - the camera continuously backing up through various tableaux that represent stages of their development, including scenes of violence and kinky sex... It's Nez's first project since moving to Riff Raff in London a couple of months ago, having previously been represented by Colonel Blimp and Blink. His acclaimed work in music videos includes promos for Kid Cudi, Bruno Mars, Kano, Birdy, The Dø and many more, while he has also made commercials for the likes of Perrier and Fruit Of The Loom, plus fashion promos for the likes of Halston NY. Hurts The Road (Sony Music) Director: Nez Production Company: Riff Raff Producer: Tim Francis 1st AD: Rawdon De Fresnes DP: Steve Annis Art Director: Lucie Red Costume Designer: Bex Crofton Atkins Hair & Make Up: Candy Alderson Casting: Hannah Simons Editor: Leo King @Stitch Grade: Stephen Gatti@ MPC Post Production: Electric Theatre Collective Post Producer: Lee Pavey Thanks to Adam & Craig at Panavision, Adam at Louma UK, Panalux, and Steve at Black Island Studios Commission: Hurts Watch: here

David Knight - 18th Dec 2012

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