Top music TV broadcaster 4Music are sponsoring the Best Pop Video - UK award at this year's UK Music Video Awards - the first time that the top music TV broadcaster has sponsored an award at the premier awards event for the British music video industry.

Gidon Katz, Managing Director of Box TV said: “Artist videos are a vital source of pop music discovery and an extraordinary window for some of the best production talents in the industry; so we’re delighted to be involved with these Awards.

"With 2.3 billion individual views (of pop videos) on Box TV's channels in 2012, the award will be deservedly contested by some iconic work."