Creative agency and production company BRUCE has launched with a roster of emerging directors from the worlds of fashion, advertising, visual effects, graphic design and music videos.
BUG 5th Birthday app now free to download on iTunes
BUG Music Videos has just released its first mobile app, available to download for free on Apple and Android handsets, in celebration of BUG reaching its fifth birthday last month.
The BUG 5th Birthday app contains a playlist of 30 videos - one from every original and unique show of BUG: The Evolution Of Music Videos at the BFI Southbank over the past five years.
There's also editorial about the videos, plus BUG artwork created for each show, and a history of the hugely popular event hosted by comedian Adam Buxton that showcases music video innovation and creativity.
Released today (May 30) on iTunes for download onto iPhone, iPod touch and iPad, and already available to download to Android-powered smartphones and tablets, more features on the BUG Music Videos app will be rolled out over the coming months, including more videos from past shows, and a calendar of forthcoming BUG live gigs - at the BFI Southbank in London, and around the UK and beyond.
The app arrives a month after the 5th anniversary of the first ever BUG show at the BFI Southbank (on April 26th 2007) and the 30th edition of BUG at the BFI - and shortly before the first BUG TV series airs on British TV this summer.
It was designed and developed by a Manchester-based team: Neil McLean from Ayelike and Neil Richards from websitesarelovely. "We've both been big fans of Adam Buxton for years," says Richards. "BUG has only visited Manchester twice in its lifetime and this got us thinking about how we could extend the reach of the more-regular London shows. Designing and building a mobile app seemed like the perfect platform for allowing people to get involved with BUG regardless of their location. "We thought it was the perfect opportunity to tailor the app to the anniversary playlist, giving an overview of the 30 shows from the last five years. We're hoping to develop the app over time to include more features - bespoke content, bonus footage, downloads and interactive elements."
And the BUG 5th Birthday app arrives as BUG is about to make the transition to TV, with the BUG TV show airing on Sky Atlantic HD in the UK this summer. More information on that coming shortly.
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