HSI London have signed directing collective This Is It for UK representation in music videos and commercials.

This Is It is a group of creative individuals - from a varied background of fine art, design and animation - who unite to direct, write and produce films.

Their successful short films Don't Hug Me I'm Scared and Bad Things That Could Happen have played and won awards at festivals around the world. And with over 1 million viewers watching these films on Channel 4, and more than 2.5 million views online, the collective has generated a strong international following and achieved great success purely from self-funded projects.

This Is It showreel here