Radical Friend, much-lauded directing team behind videos and interactive experiences for Yeasayer, Primary 1, Black Moth Super Rainbow and others, have joined new London-based production company FRIEND for music videos and commercials in the UK.

Their interactive piece "The Digital Flesh" was commissioned by The Creators Project, and involved them creating a large scale video installations and performance pieces on four continents. Their latest short film entitled "SWEAT" premiered at the Saatchi Gallery/Art Paris in March, and they also recently directed the Adidas commercial Don't Blink.

Radical Friend at FRIEND here