East End Studios is the latest company now on board as award sponsors at the UK Music Video Awards 2011 - and it's offering an additional prize to the winner of the award they're sponsoring: Best Urban Video - UK.

East End Studios is a large studio space situated in East London near the Olympic village, with over 6,000 sq feet of permanently blacked out space with 3 Phase Power, large theatre truss, lighting, distribution hire and more. Videos for The Horrors, X Factor's Jamie Archer and the 3D Street Dance movie, among others, have been shot there in the past year.

And as well as sponsoring the Best Urban Video UK prize - their first award sponsorship at the UK Music Video Awards, East End Studios is also offering a one day promo shoot to the award winner. "East End studios is proud to sponsor the UK Music Video Awards in the Best Urban Video category for the first time, and also offer a one day promo shoot for 11 hours to the winner of this category," says East End Studios studio manager Pauline Long. "Having shot some of the biggest promos in 2011, we look forward to seeing more talent coming through in 2012."

Award nominations for this year's UKMVAs will be announced later today (October 12th), and the UK Music Video Awards take place on Tuesday, November 8th at the Empire, Leicester Square in London. Ticket information at the UK Music Video Awards 2011 website