Music video is back, according to one of the world's most authoratitive news magazines.
This week's issue of The Economist explains why the medium is at last reestablishing itself as a force to be reckoned with, due to a new wave of creative talent and a new economic model that works (at least for a couple of majors).
The source of optimism largely stems from online breakthroughs like Vevo, and its impressive advertising revenues. And the creative renaissance is epitomized by BUG: its sellout shows, and the number of videos considered for every show. Which actually gets top billing in the article...
The Economist article on music videos: From cash cow to cachet
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