David Knight - 12th Jan 2011

Music video is back, according to one of the world's most authoratitive news magazines.

This week's issue of The Economist explains why the medium is at last reestablishing itself as a force to be reckoned with, due to a new wave of creative talent and a new economic model that works (at least for a couple of majors).

The source of optimism largely stems from online breakthroughs like Vevo, and its impressive advertising revenues. And the creative renaissance is epitomized by BUG: its sellout shows, and the number of videos considered for every show. Which actually gets top billing in the article...

The Economist article on music videos: From cash cow to cachet

David Knight - 12th Jan 2011

Related Content

Latest Videos