It's final call for entries for 17 categories at the UK Music Awards 2010 - the deadline to enter work into the best video, technical achievement, music ad, live coverage and innovation awards is end of play today, August 6th.

The full list of awards are on MVAs 2010 website, and terms and conditions of entry are on the entry forms, which can be downloaded from the website, and from here.

When you make an entry, the MVAs will let you know how to upload it to the voting platform (administered by Beam). Every entry must be uploaded in time for the beginning of voting at 9am on Monday, August 16th.

In order to vote in the first round of the MVAs you need to be a Jury Member - invitations to previous Jury Members are going out early next week. If you wish to join the Jury, contact Louise Stevens on louise@ukmva.com for more information.

The UK Music Video Awards 2010 will be held at the Odeon West End, Leicester Square on Tuesday October 12th.