David Knight - 5th Aug 2010

Entry forms for 17 awards at this year's UK Music Video Awards must be delivered to the UK MVAs by the deadline of 6pm GMT tomorrow - Friday August 6th - in order to qualify.

It's the final chance to enter music videos for the best video and technical achievement categories, music-related TVCs, virals, promotional shorts, live performance films and other music visuals for the UK's premiere music video awards show, to be held at the Odeon West End in Leicester Square - with aftershow party to follow at a brand new venue - on October 12th.

All the seven best video categories - pop, rock, dance, urban, indie/alternative and two budget categories - will be entered for the Video of the Year award.

And here's a quick rundown of the Technical Achievement categories - the MVAs' very own Craft awards - once again.

? Best Editing in a Video This award, won last year by Tom Lindsay for his work on WIZ's video for Oasis's Falling Down, is the highly prestigious recognition of the crucial role and contribution of the editor in music video. As usual, excitement surrounding this year's MVA for best editing is already building.

? Best Styling in a Video Introduced at the inaugural MVAs in 2008, the best styling in a video award covers the best styling work in wardrobe, hair and makeup in a music video - although in the past two years its wardrobe styling which tends to predominate, with Aldene Johnson taking the prize for last year for her work on the video for Florence and The Machine's Drumming, directed by Dawn Shadforth.

? Best Telecine in a Video With the grade arguably assuming even greater importance in the age of digital camerawork, the MVA for best telecine, which celebrates the work of London's hugely talented band of colourists, promises to be another exciting contest. Last year Paul Harrison (right) at Moving Picture Company took the prize for his work on Paolo Nutini's Candy, directed by Nez.

? Best Visual Effects in a Video The ever-vital contribution of VFX artistry continues to be celebrated at the MVAs, where last year's winner of the best visual effects award were Johan Drehn and Martin de Thurah for their work on Martin's video for Glasvegas's Flowers And Football Tops.

Visit the MVAs 2010 website for all the entry forms and more information.

David Knight - 5th Aug 2010

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