David Knight - 3rd Aug 2010

Terms for entry for one of the awards at this year's UK Music Video Awards have been widened a few days before the final entry deadline this Friday, August 6th.
Entries to The Innovation Award no longer have to be UK-related in some way to be eligible. It is now also open to all work, British or international, that extends the definition of the medium of music video, either through an innovative concept or design, or through the innovative use of technology.

Now in its second year, The Innovation Award was introduced at last year's MVAs to recognize the groundbreaking work in interactive music videos, web- or mobile-based creations, innovative TV and online music visual campaigns and special projects. Now open to international entries, the entry form for the Innovation Award can be downloaded here:

MVAs 2010 - The Innovation Award

The deadline for this and 16 other awards at this year's MVAs has just been extended to this Friday, August 6th. Entries are 40GBP+vat, with an admin fee of 25GBP+vat (one time, regardless of how many categories the work is entered). Other terms of entry can be found on the individual entry forms - to be downloaded at the MVAs website. The UK Music Video Awards 2010, the premier awards show for the UK music video industry, will be held at the Odeon West End in London's Leicester Square on Tuesday, October 12th. Tickets are on sale from the MVAs website.

David Knight - 3rd Aug 2010

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