The catastrophic impact of last week's devastating earthquake in Haiti has been described by the UN Secretary General Ban Ki-moon as "one of the worst humanitarian crises in decades".
Fireflies: almost there - please donate, if you haven't already
They've spent over 50 solid hours in the saddle since they set out early last week, they've travelled about 800km, they've done about 70,000 ft of climbing, and have endured hypothermia-threatening snowstorms in sub-freezing temperatures - all for the Leuka charity's battle against leukaemia.
Now the Fireflies - that intrepid squad of superstar cyclists from the advertising and production industres are nearing the final stages of their mammoth epic journey across numerous peaks of the French Alps from Geneva to Cannes.
They are due to arrive in Cannes on Wednesday (possibly just in time to watch some football match). You can see more pics of their remarkable 2010 tour- which involved the toughest conditions ever faced in ten years of the Fireflies on Day 3, from Val Disere to Valloire - on the website. And of course there is still time to sponsor members of the team, like Phil Tidy, here.
Every year for the past decade an intrepid group of cyclists from the advertising and production industries have challenged themselves to complete an unbelievable objective: to cycle the 1000KM from …
Tomorrow morning, June 12th 2012, the intrepid riders of the Fireflies embark on their mission to scale no less than 18 Alpine peaks in eight days, travelling over 1000 km from Lake Geneva to Cannes.
Spoken word artist Suli Breaks' piece for Cancer Research UK's campaign #CoughUp highlights the massive profits made by the tobacco industry and the financial burden the industry places …
Taz Tron Delix directs an emotional tale of intense love for Berwyn's Rubber Bands.
Yousef and Paloma Faith join forces in this modern twist on the Frankenstein story, in the …
Anna Himma directs a marvellous medieval fantasy for Tommy Cash.
Wons Phreely self-directs the wonderfully eccentric promo for The Night Has An Alibi.
Cameron Perry directs a minimalist black and white promo for Luna Blue.
Erlendur Sveinsson directs a dark, futuristic visual for Icelandic artist Aron Can.