David Knight - 27th May 2010

Music video stalwarts Max Giwa and Dania Pasquini's debut movie StreetDance 3D has taken the British box office by storm, arriving at No1 in the UK box office chart - ahead of Robin Hood and other new release Prince of Persia.

On the hottest weekend of the year by far, StreetDance 3D - featuring Britain's Got Talent winners Diversity and George Samson - defied a weak overall UK box office by taking £2.49m on its opening weekend. It was also the No2 film in France last weekend, behind Robin Hood.

It marks a triumph for Max & Dania, who have successfully translated their considerable experience directing numerous pop and urban music videos to the big screen and found immediate success. StreetDance now looks set to take in excess of £10m-plus at British cinemas, a huge success for producers Vertigo Films, and their backers the BBC and the UK Film Council.

David Knight - 27th May 2010

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