Thriller, Britney and Robbie lead C4’s 50 Greatest Videos poll

Michael Jackson's Thriller, Britney Spears' Toxic and Robbie Williams' Rock DJ were named as the three best music videos of all time on Channel Four's 50 Greatest Pop Videos, broadcast last night (Sunday, May 16th).

The classic Thriller, directed by John Landis in 1983, predictably took top spot in the poll of Channel Four/4 Music viewers and website visitors. It was followed, more surprisingly, by Joseph Kahn's 2004 video for Britney Spears' Toxic, and in third place, the Robbie Williams video for Rock DJ directed by Vaughan Arnell in 2000.

50 Greatest Pop Videos was full of recognized classics from the Eighties and Nineties - with Jonathan Glazer's video for Jamiroquai's Virtual Insanity being the most popular Nineties video, taking the No 4 spot. But recent videos were also voted into the Top 10: Jake Nava's video for Beyonce's Single Ladies, and Lady Gaga's Poker Face, directed by Ray Kay.

The show, presented by Girls Aloud's Kimberley Walsh, included interviews with Vaughan Arnell, Philip Atwell, Steve Barron, Norman Cook, Kevin Godley, Bruce Gowers, Garth Jennings, David Mallet, Andy Morahan, Ray Kay, Dawn Shadforth and Jonas Akerlund - including a shooting-up scene in Akerlund's video The Prodigy's Smack My Bitch Up that was actually too extreme from the final cut.