Pulse Films has incorporated the music video and advertising activities of Between The Eyes, with the BTE roster now existing as a separate identity, or label, within the Pulse stable called Between The Eyes @ Pulse.

This pooling together of talent brings BTE's strength in dance, urban and pop in music videos - highlighted by Emil Nava's videos for Tinchy Stryder, Sugababes and others - with Pulse's strength in indie and rock, as represented by the work of Anthony Dickenson, Dave Ma, thirtytwo, DARYL, Colin O'Toole and others. Both companies' music video rosters are already represented independently by OBmanagement - a situation that will continue.

The move, described as the result of a shared vision by the two companies of the music video and advertising markets, also gives Rory Aitken and Ben Pugh the opportunity to focus on developing their new feature film production venture following the success with Eran Creevy's BAFTA-nominated feature film Shifty.

"This is an exciting opportunity for us, at the right time in the process of growth of our company," adds Pulse Films MD Thomas Benski. "Since Pulse's inception, we have greatly admired Between The Eyes' work, which has a synergy with our own; they have developed a great roster, and Pulse is in the perfect position to take their talent to the next level."