David Knight - 21st Jan 2010

The catastrophic impact of last week's devastating earthquake in Haiti has been described by the UN Secretary General Ban Ki-moon as "one of the worst humanitarian crises in decades".

With the death toll probably running into hundreds of thousands, and the fragile infrastructure that existed in this already desperately poor nation now completely destroyed, the aid effort is only just getting under way. And although many will have already donated to Haiti earthquake appeals, fundraising to provide aid to the survivors of the Haiti earthquake is going to have to be a long-term effort.

For that reason a fundraising page for the Haitian earthquake disaster has been set up to accept donations from the good people of commercial and music video production - and also companies.

Athene Parker has set up the page to raise money for the efforts of Oxfam, the Disasters Emergency Committee and the British Red Cross in Haiti. As she says on the page: "For some it may already feel like old news - in reality the need for financial assistance has only just begun."

So whether or not you have already donated to a Haiti earthquake appeal, please give generously.

David Knight - 21st Jan 2010

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