David Knight - 7th Jan 2010

An experimental three-dimensional interpretation of The xx's acclaimed debut album xx by Saam Farahmand - what he has called a "physical music video" - is about to be unveiled as an installation in The Vinyl Factory in London.

xx - a sculpture of the album promises to offer a unique, completely immersed experience of the album for visitors to the gallery via three specially created audio-visual units, each representing a member of the band. This show, presented by Partizan's The Dark Room, is the first realization of an idea that Saam has been developing for some time, and plans to roll out for other artists.

"Music videos are a 2D visual interpretation of a song. We are interested in creating spaces that exist as a 3D physical interpretation of a song or an album, and that is what we have created for the album xx," says Saam. "It shares sensibilities with art installations but it should not be considered in this context. It is in essence a physical music video, a looping shrine to the album that you cannot compress, send or turn off."

"We have to understand that these pop-up 'rooms' and 'spaces' should and will become as commonplace as music videos, bridging the gap until we have the technology to 'stream' a 3D experience through our home computer as if it was a Youtube clip. The xx are the perfect ambassadors for the medium. Their music is mesmerising, and deeply physically affecting."

Public performances of xx: a sculpture of the album begin tomorrow, Friday 8th January at The Vinyl Factory, 51 Poland St, London W1F 7LZ, and runs for six days until the 12th January. Entry is free.

To celebrate the event, fans will also have the opportunity to purchase a deluxe vinyl version of The xx's album crafted by the Vinyl Factory from Phonica - the record shop located above The Vinyl Factory.

David Knight - 7th Jan 2010

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