David Knight - 22nd July 2009

Individuals and companies working in UK music videos will be able to enter their work for the 2009 UK Music Video Awards - the awards that celebrates excellence in British music video production, and recognizes the importance of the medium as an artform - from tomorrow.

And together with a full range of awards honouring video, individual and technical excellence presented at the inaugural MVAs last year, several new awards have been added for this year's event - to be held at the Odeon West End in Leicester Square, London on Tuesday October 13th

A new award for best animation in a video has been added, and there are now two awards for best budget video - for work produced on a budget for £2K or less.

There are also awards for best music ad (on TV and online), best live music coverage (on TV, DVD or online), and an innovation award, for the most creative use of new technology in music visuals and highly creative music visual campaigns.

Entry forms for 17 categories for the 2009 MVAs will be available both here at Promo News, and from the new MVAs website from tomorrow. The categories are:

Best pop video
Best rock video
Best dance video
Best indie/alternative video
Best urban video
Best budget video - rock/indie/alternative*
Best budget video - pop/dance/urban*
Best art direction in a video
Best styling in a video
Best cinematography in a video
Best editing in a video
Best visual effects in a video
Best animation in a video*
Best telecine in a video
The innovation award*
Best live music coverage*
Best music ad - tv/online*

* New for 2009

Cost of entry will remain the same as last year's MVAs - £40 plus VAT per entry, plus an admin fee per video (paid once, regardless of the number of categories in which the video is entered) to upload an entry onto the judging platform. The deadline for all entries in these categories is August 13th.

As with the inaugural MVAs last year, these categories will be judged by an extensive panel of Jury Members from the UK music video industry from late August to create a shortlist, before the final nominations and winners are picked by small panels of experts.

A further five awards will also be voted on by Jury Members. These categories are:

Longlists of nominations in these categories will be revealed in early September. In addition, the People's Choice Award will be decided by a public vote.

In the next two weeks, invitations will be sent to those selected as MVA Jury Members - and if you wish to ensure that you are considered as a Jury Member, please contact Louise Stevens at louise@ukmva.com. And tickets for the 2009 MVAs will also be available from Louise from tomorrow when the official website launches.

David Knight - 22nd July 2009

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