Earlier this week we gave you the full list of nominees for the range of awards at the inaugural UK Music Video Awards that are being judged by UK music video industry members.

But one award at the MVAs is the jurisdiction of another rather important group: the punters.

It's the People's Choice award - and right now the Great British Public can vote for the People's Choice award, from a shortlist of ten of the most popular British videos of the past year, at the website of top London radio station 95.8 Capital FM.

The People's Choice Award (in association with 95.8 Capital FM)

Voting will go on for the People's Choice Award at the 95.8 Capital FM website until midday on Monday October 13th - and voters can win a pair of tickets to the awards themselves the following night.

The UK Music Video Awards 2008 - hosted by the one and only Adam Buxton - take place on October 14th at the Odeon West End in Leicester Square, London.

Book tickets for the show by downloading the reservation form on the UK MVAs website here.