David Knight - 7th July 2008

There is a new awards show to celebrate the best work and creative achievement in British music video production over the past year - and it's happening in just over three months in the heart of London's West End.

The first UK Music Video Awards - or MVAs - will be held at the Odeon West End in Leicester Square, London on Tuesday October 14th.

The MVAs, taking place in one of the UK's most prestigious cinemas, will have an Academy Awards or BAFTAs-style format, followed by a party at Orchid at Piccadilly Circus, a short walk from the awards venue.

A full range of awards honouring video, individual and technical excellence, will be presented at the MVAs - judged by invited members of the British music video production industry.

Entry forms for most of the 19 awards being presented at the first UK Music Video Awards will be available here at Promo News and at the new MVAs website next week.

Judging for the awards, which will begin next month, will follow a two-stage format devised after extensive consultation with key members of the British music video industry.

Cost of entries to the MVAs will be less than for recent CADS - the previous awards show for the British music video industry - and tickets for the big night on October 14th will also be significantly cheaper than at previous CADS Awards.

Tickets to the very first UK Music Video Awards go on sale next week, when the MVAs website is up and running.

The Awards So here are the awards being presented at the first UK Music Video Awards - broadly divided into three categories: music video awards, individual awards, and technical awards.

More specific information and entry requirements for each award will be on the award entry forms.

Entries

Entries apply to the best video awards and the technical awards. Cost per entry is £40 plus VAT.

The deadline for entries is Tuesday, August 5th. Entry forms will be available online on Promo News and on the new UK Music Video Awards website next week.

Alternatively to make sure that you are on the MVAs mailing list contact Louise Stevens at louise@ukmva.com or call her on 020 8968 7766.

Judging

Awards judging for 12 best video and technical achievement awards will be via a two-stage system, devised to reflect the importance of the decision-making process for the event.

The first stage of judging will be by a sizeable number of senior members of the UK music video industry - invited to become Jury Members, and given the task of judging all the entries in one or more categories.

Jury Members will be asked to pick their top six choices in each category, from which a longlist of up to 12 nominations in each category will be drawn up to go through to a second round of judging.

Then a smaller select panel of Jury Members, who are experts in each category, will select the shortlist and ultimate winner, for each category.

In the next two weeks, invitations will be sent to those selected as MVA Jury Members - and if you wish to ensure that you are considered as a Jury Member, please contact Louise Stevens at louise@ukmva.com.

Once the list is confirmed, the full list of UK Music Video Awards Jury Members will be available on the MVAs website.

Look out for more information on Promo News in the coming days - particularly on the official UK Music Video Awards website and entry forms.

David Knight - 7th July 2008

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