Here's our first Covid-19-related news round-up, as production companies, labels and freelancers start to adapt to remote working:
Fireflies: "for those who suffer we ride"
Each year for the past few years, a bunch of very dedicated and probably slightly insane members of the advertising and music video community have undergone an extraordinary challenge to raise money for the cancer charity Leuka. They are preparing to set off once more - and they need your support.
The Fireflies is an annual cycle ride, but no ordinary cycle ride: it involves riding more than 1,000 km over eight days in June, from Geneva to Cannes. This means cycling through the Alps, and the highest mountain passes in Europe, before the riders reach Cannes on June 18th, during the Cannes advertising festival.
The purpose is to raise money for Leuka, which is dedicated to raising money for the haematology unit at the Catherine Lewis Centre at the Hammersmith Hospital. The unit undertakes research into the causes and treatment of leukaemia - the model of all cancers. They believe that achieving a greater understanding of leukaemia will help in the fight of all forms of cancer.
The Fireflies motto is "For those who suffer we ride", and among those taking part in this year's Fireflies include (for the fifth time) slightly insane promo producer and BUG co-curator Phil Tidy - pictured here after an especially enjoyable leg of the journey last year.
Here is our latest round-up of Covid-related news and useful information relevant for the music video-making community...
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