Astrid Edwards, director and producer of music videos and other music programming for three decades, is still mixing things up.
The Questionnaire: Sam Pilling
Since beginning his directing career in 2010, Sam Pilling has fast-tracked to being one of the UK's most accomplished video directors - who works on both sides of the Atlantic. He's made videos for numerous popular and musically inventive artists, including SBTRKT, J Cole, Usher, and Two Door Cinema Club, and directed several videos for Canadian superstar The Weeknd. Sam, 28, grew up in Reading, Berkshire and now lives in Shoreditch.
Education: BA Graphic Design at Central Saint Martins
Previous occupations: Visual researcher
Favourite music video of the past 12 months? I don’t know what my favourite is but when this came out I really enjoyed it: Kaja Gunnufsen – Au by Kenneth Karlstad
Favourite video of all time? Again, very hard to choose a favourite but I have a lot of love for Massive Attack – Angel, Depeche Mode – Wrong And M.I.A – Born Free. (Maybe I have a soft spot for that last one cos I’m ginger!)
Favourite publications/websites: Sight & Sound, Short of the week, Boat, The Week
Favourite food/restaurant: PIZZA! Amici Miei for takeaway, Il Guscio for sit down.
Favourite drink/drug: Pint of Guinness, espresso martini or paracetamol. Depends what night of the week it is.
Last movie you saw (and was it any good)? Boyhood was the last thing I saw in the cinema. I thought it was pretty amazing.
Favourite directors: All fairly obvious I’m afraid. Jacques Audiard, Haneke, The Coen Brothers, Kubrick, Scorsese, Ken Loach, Lynne Ramsay, etc….
"The best moment has got to be working with Harold Perrineau on the J.Cole vid...He got really behind the idea and was excited to be part of the production. Whilst all I could think was 'I’m directing Mercutio!'"
Last gig you went to (and was it any good)? Phantogram – No! The gig was pretty average, but it was held in the middle of a cemetery, which was pretty cool.
Favourite bands/artists: Fat Freddy’s Drop, Jimi Hendrix, Alt-J, Wu-Tang, Fever Ray, Massive Attack, James Blake, Gil Scott Heron, Kendrick Lamar, Darkside, SBTRKT, Led Zeppelin
Currently reading/favourite book: I’m currently reading En La Boca Del Lobo by William C. Rempel. My favourite book is probably After Dark by Haruki Murakami
What was the first music video you worked on - and what were you doing on that job? A music video for The Subways, directed by D.A.R.Y.L. I was a production runner.
Favourite job of the past 12 months: J. Cole – She Knows. Despite a lot of scheduling and casting issues it was just one of those projects where the stars (eventually) aligned and everything fell into place. J.Cole really believed in my vision and fought against putting performance in the video. He also pushed for professional actors. I got to work with a team of amazing and talented people: Pat Scola, Sarah Park, Ellie Johnson, James Tillett, the guys at Soundtree (and many more) and I had a few weeks in the LA sun to boot!
What’s the next Big Thing you’re working on? I have a few things in the pipeline that would be shooting in the US. But from my (limited) experience of the American industry, there’s no guarantee the job’s happening until I’m standing on set and the camera’s rolling. So we'll see…
What would most improve your life? The day they invent a hair-replacement operation that doesn’t leave you looking like Wayne Rooney! Ha. That and being given the opportunity to direct a feature film.
Best moment, or fondest memory, of your career thus far? The best moment has got to be working with Harold Perrineau on the J.Cole vid. He is such a talented actor and a warm, friendly person. He got really behind the idea and was excited to be part of the production. Whilst all I could think was “I’m directing Mercutio!”
Worst moment? Two words: ONE-SHOT
Biggest frustration? Not having made any short films or commercials yet. I probably have myself to blame for both but I need to rectify the situation very soon!
Person you most admire? My dad
Featured in this interview
Ehsan directs a banger for Unknown P, the world's poshest drill rapper - the creation of comedian Munya Chawawa - depicting a bombastic food fight among the vile upper classes.
It may have been the month of the second lockdown in England, but it was also a remarkably bumper month in terms of videos featured on Promonews - hence this bumper version of the Videos of the …
Alexander Lamb explores the interweaving lives of several characters on a vintage steam train, in his video for Corinna Jane.
Alexander Lamb explores the interweaving lives of several characters on a vintage steam …
Astrid Edwards, director and producer of music videos and other music programming for three …
Ehsan directs a banger for Unknown P, the world's poshest drill rapper - the creation of …
A Māori woman is reborn to fight for her culture in Francis Baker's powerful promo for …
Avant-garde pop songstress Alissic self-directs the promo for Like, alongside husband - and lead …
Celeste and Silent Tapes join forces again for A Little Love - the soundtrack to this year's John …