Love Island stalwarts Chris Hughes and Kem Cetinay now have their own spin-off ITV show Straight Outta Love Island, which is also a smash. So why not a rap career as well (and upset your former castaway Marcus in the process, and get into a 'beef' with Lethal Bizzle)?
Pop, Hip Hop
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Sugarcane Media have hit the ground running with the release of their first production for Indian rapper Badshah's Mercy.
For someone of his experience, working with so many of the world's biggest pop artists, when Emil Nava says his new video for Tinie Tempah is like nothing he has ever done before, it makes you sit up and take notice.
Well, what a treat this is. Gorillaz are back and so, of course, is Jamie Hewlett's wonderful cartoon version of the band. Murdoc, 2D, Noodle and Russel are at once familiar, but Hewlett never lets things stay entirely the same. There's always a slight variation on what's gone before - and this in this case he's managed to go both forward and back.
Director Elliott Sellers has helmed this massive collaborative effort for artists Imagine Dragons, Lil Wayne, Ty Dolla $ign, Logic, X Ambassadors and Wiz Khalifa, for their track Sucker for Pain, featured on in the upcoming action film Suicide Squad.
Well nobody's gonna accuse anybody of being subtle here, but that's absolutely no bad thing.
Colin Tilley takes Fergie and a heap of other, rich, powerful and successful Mums (including Ciara, Kim Kardashian West, Chrissy Teigen, and Alessandra Ambrosio) and puts them centre stage in this sexy, cartoonish and brilliantly brash video.