Directing duo DON Prod's second video for Sheffield metalcore outfit Malevolence is a testosterone-pumped action thriller - featuring veteran actor Alan Ford.
Promonews - 9 hours ago
Directing duo DON Prod's second video for Sheffield metalcore outfit Malevolence is a testosterone-pumped action thriller - featuring veteran actor Alan Ford.
Promonews - 9 hours ago
Directing collective Boy Dykes' second video for Kae Tempest following the emotional Statue In The Square unfolds in Salvatore Barbershop, a 102-year-old institution on Kingsland Road, East London.In this intimate, iconic space, Kae Tempest enters into a silent exchange with their younger self. The mirror becomes a portal. The barber’s chair, a site of quiet change. Fragments of Kae’s past performances are woven into a hypnotic rhythm, a dialogue between memory and voice.As the film builds, Kae is joined by a crowd of queer performers and dancers. There’s no spectacle, just joy, rawness, and presence. Anotehr fine celebration of this hugely talented artist by Boy Dykes - that's Juliette Larthe, Jesse Glazzard, Lydia Garnett and Jess Kohl.
Promonews - 12 hours ago
After a three-year hiatus, alt-pop artist Au/Ra makes a bold return with Blah, and the video directed by Kassandra Powell captures a bloodied yet unbreakable Au/Ra in a metaphorical fight for her voice.The video blends live action and animation in Au/Ra’s signature sea-green palette, with anime-inspired visuals underscoring the song’s emotional intensity.
Promonews - 13 hours ago
After his move into the big leagues with Megan Thee Stallion, Zac Dov Wiesel next one is to take on K-Pop - and make a video as brilliantly bizarre as anything the genre has produced, for girl group ILLIT.When the quintet arrive on an unlikely tandem bike, its on a downward angle - and a clue on how off-kilter the video for Do The Dance is going to be. This tale of schoolgirl crush is almost ridiculously stylised - Hollywood musical meets Studio Ghibli sweetness - to the point you may wonder if ILLIT are actually real at all.But its no case of style over substance. This is a major work of cinematic craft, with a number of choreographed sequences that looks like it was months (years?) in the planning. The escalator sequence towards the end, as the girls hit the shopping mall, is a masterpiece of organisation - and that's just one.So a weird, breathtaking crazy teen dream of a K-Pop video - which is totally mesmerising. ZDW does it again.
Promonews - 3 days ago
Amy Macdonald communicates directly with her fans in a heartwarming video by her regular collaborator Chris Turner - aka Favourite Colour: Black. Filmed across the UK, the visual for Can You Hear Me? is a celebration of the singer-songwriter's fans and the music that connects them, capturing a range of people in their own spaces - bedrooms, living rooms, record shops - listening and losing themselves in the song as they go about their business.Amy's performance is included as the posters and vinyl sleeves that decorate their homes come to life, transforming everyday environments into living tributes to her music. There's a lovely payoff towards the end too.
Rob Ulitski - 3 days ago
India Harris directs a vibrant, celebratory promo for Calvin Harris featuring Clementine Douglas. Set against golden light and open skies, the video for Blessings weaves together a sun-soaked tapestry of dancing, connection, and island magic.Boating a saturated, nostalgic aesthetic and a playful energy throughout, it’s a tribute to the freedom, beauty, and wild charm that make Ibiza unlike anywhere else.
Rob Ulitski - 4 days ago
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Poet, model and trans activist Kai-Isaiah Jamal adds music to their achievements as rapper Kissin Teef, accompanied by a vivid portrait of London life directed by Hector Dockrill and shot by Joel Honeywell.In the video for Jungle, Dockrill conjures an all-encompassing scene on a London estate in the realm of Hogarth. Honeywell's camera roams across the location, picking out numerous characters, their activities and interactions, while Jamal comments upon the scene as the narrator, both part of and separate from everything around them."JUNGLE is about the cultural and racial tensions in working class areas in London, its a love letter the to the beauty of the city being a melting pot of culture and reclaims what being British is," comments Isaiah-Jamal. "In response to a viral LBC caller Darren who you hear sampled in the chorus breaks, it is a song about resistance, community and standing fearlessly against racial hatred whilst reflecting on how marginalised communities have built this city into the radiant and alive patchwork it is today."
David Knight - 4 days ago
Directing duo DON Prod continue their breathless progress this year - including videos for Central Cee, Headie One and much more - with their latest visual for regular collaborator, London rapper Nemzzz.And for the first time they are in the US, for his team-up with Atlanta hip hop star Latto, adding a level of colour and glamour to their trademark grit and authenticity.DON Prod summed up the experience via Instagram: "It doesn’t get more iconic than a rap video in Atlanta."
Promonews - 4 days ago
Director and AI artist Cam Heyes reimagines the Western as a surreal emotional landscape for South Yorkshire singer-songwriter ADMT.Blending live-action footage with striking AI treatments, the video for Come Along follows ADMT as a lone figure wandering deserted streets, caught between the myth of the gunslinger and the reality of heartbreak.Cinematic standoffs, shifting skies, and dreamlike textures transform familiar western tropes into something entirely new. As the song builds, the AI visuals distort and evolve, blurring the line between memory and imagination. The result is a modern cowboy tale - part music video, part digital fever dream - anchored by ADMT’s raw, soulful performance.
Promonews - 5 days ago
Tohé Commaret takes Spanish pop sensation Isabella Lovestory into a fabulous and Fraught fever dream in her latest extravagant music video outing.Isabella finds herself in an anonymous office building that becomes an increasingly constricting force on her exuberant personality. Can she break free?It's another impressive addition to Tohé Commaret's body of work in a year that kicked off with a video with Oklou and Bladee and a show at Fondation Pernod Ricard then going on to being shortlisted at Berlinale and Cannes."I made Isabella Lovestory’s music video at a time in my life when I couldn’t stop watching Hitchcock’s films," she says. "They were a real inspiration for me - film noir, puzzle films, labyrinthine stories - all of that fed into the creation of this video."I felt it matched her universe perfectly, which is all about vanity, reflection, duplicity, and self-observation. That’s why we used so many mirrors, split shots and reflections. The post-production took us a huge amount of time, and the set design beforehand was just as important."We shot it on 35mm to get closer to that classic cinema feel, but with a slightly futuristic twist: greenish and pinkish tones inspired by Matthew Barney’s films."
Promonews - 5 days ago
A bold, sensual chapter from Amaarae’s Accra-set visual series brought to life by Omar Jones.In the video for the Ghanian-American singer's track S.M.O, Jones crafts a world that celebrates strength and femininity through intimate, slow-burning visuals: a wax buffer on skin, sculpted bodies flexing in the sun, and a lone dancer commanding an open-air gym.Blending high fashion with grounded grit, the director turns S.M.O into a hypnotic portrait of power, pleasure, and control.
Promonews - 5 days ago
Two minutes of solid Game Boy nostalgia by LAUZZA for rapper YT.
Promonews - 6 days ago
Daniel Broadley directs an absorbing promo for Sam Fender's collaboration with Olivia Dean, combining footage of the pair performing on Fender's recent stadium tour, synced to their recorded track. Captured via multiple cameras at the concert at The London Stadium and Fender's 'homecoming' show at St. James's Park in Newcastle, it's a cinematic showcase of live performance, that starts as Sam introduces Olivia to co-perform this song. With sweeping shots of an ecstatic audience and a healthy dose of slow-mo, it's an elevated visual that both encapsulates the tumultuous energy of a Fender gig, and also the tenderness of the song. Lovely work.
Rob Ulitski - 6 days ago
Milani Someleze Mambane directs a thought-provoking promo for Nxrthside. The video for Sofah is told through two parallel narratives, following the journey of each performer as they are caught in the same painful realisation: their relationships are on the verge of falling apart.Imbued with a sense of yearning, the video is beautifully shot, balancing performance and narrative with effortless execution. From infatuation through to tension and eventual rekindling, it's a playful visual that showcases the track perfectly.
Rob Ulitski - 6 days ago