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giffgaff 'The Big Swim' by Sean Thompson

In the pantheon of great British commercials, there are plenty of ads that are brilliant exactly because they are beautifully imaginative, well-crafted visuals applied to a fantastic piece of music. The whole of the Levi's campaign that started with the 'Laundrette' ad in the 80s worked on that premise. That doesn't seem to happen so much now.

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Phfat X Mac Motel 'Keep You Safe' by Rob Smith

Cape Town director Rob Smith returns to music videos and brings the craft of several years making award-winning ads to bear on this alluring piece of work for rapper PHFAT and Mac Motel.

It's a sticky day by the pool when PHFAT reflects nostalgically upon his lost teen years and past crushes - symbolised by the gamine girl in a swimsuit. But as it turns out this is no ordinary pool.

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Just Us 'Cloudbusting' by Lavinia Noel

Set in the delicate landscape of South West India, Lavinia Noel's video for Just Us's Cloud Busting shadows a young girl who dreams of nothing else than learning her native form of martial arts - Kalaripayattu.

It sets out to empower women/young girls and demonstrate that through courage, determination and spirit - anything is possible.

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Jennifer Hudson 'Remember Me' by Emil Nava

Emil Nava keeps up his track record of delivering slick, visually rich pop performance videos with an edge.

This clip for Jennifer Hudson is awash with electric blue light that drenches the vast, dilapidated space that Hudson performs in. Cutting between this sparse, striking visual and footage of Hudson making her way through a crowded rave is a great contrast.

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