Jara Moravec has directed a wonderfully heartfelt and uplifting video for the long-awaited return of Belgian-born singer-songwriter Stromae.Co-directed by Stromae’s creative director Luc Van Haver - the brother of the artist, aka Paul Van Haver - the visual reflects the sentiment behind the song Santé, which is an ode to the people who seem invisible but yet are vital to our communities, often immigrants from other cultures into those communities. It's a call for respect to the ones who keep everything going, without ever receiving recognition.So Moravec and Van Haver introduce us to this world of forgotten workers - the fishermen, cleaners, bakers, cooks and office workers - who during the course of the video are all drawn into a basic, part animated dance tutorial that appears on their TVs, which is presented by Stromae.It's shot in a humane documentary-style, and the authenticity of these unsung heroes is unquestionable - but as the dance tutorial starts to make its influence felt upon these initially tentative participants, a sense of euphoria grows.With this wonderful song - influenced, as is so much of Stromae's music by his Congolese roots - the effect is transcendent.
Promonews - 20th Oct 2021