The latest episode in Greg Barth's ongoing collaboration with Easy Life is the whimsical video for Have A Great Day - and takes us back to the summertime and the English seaside.This one was inspired by the photography of Martin Parr, and shot on a windy day in Broadstairs, it transforms a typical British day at the beach into a slightly surreal experience. The video experiments with cyclical camera movements and a postcard gag, resetting the scene after each cycle. The characters get progressively messier - both in the literal and figurative meaning of the word - as they throw ice creams, start play-fighting and falling over themselves. The inspired blend of visual effects and live action creates a mesmerising aesthetic. Playful, characterful, and on the verge of chaotic - just like a day at the seaside. And its very Easy Life.
Rob Ulitski - 20th Dec 2021