Sophia Ray has directed the music video for Sigrid’s Burning Bridges, in which the Norwegian pop star takes extraordinary steps to break out of the twilight zone of a failed relationship.Stuck in an urban world of hyperreal drabness, with a boy she longer wants to be with, Sigrid breaks the metaphorical barriers she faces by smashing through physical ones - she actually runs through walls; crashing through from city to forest, and back again.It's a great vehicle for Sigrid's spirited personality and her natural athleticism - and arguably her best acting performance in a video. It's also a departure for Sophia Ray, who brings a more Scandi-influenced aesthetic to this than her other, more colourful pop work - there's even a nod to Swedish auteur Roy Andersson in there. The director, her producer Mayling Wong and DoP Carlos Feher filmed the video in Bulgaria with a local crew, including young art director Lyubika Georgieva - who created the walls that Sigrid could really run through..."It was fun to make this video," Sigrid has commented. "It’s a very emotional song so of course we needed a video that reflected that energy with running, dancing, and chasing. It was the first time I did some light acting which was very exciting and definitely something I want to do more."
Promonews - 7th Sept 2021