Dylan tries to duck out of an overbearing relationship, in Jordan Rossi's promo for Nothing Lasts Forever. After being on the receiving end of a hugely awkward dinner date - complete with boombox serenading and a cast of dancers - Dylan makes her intentions clear, in a glossy, slick and upbeat concept. "Dylan is a creative tour-de-force which is what made the brief - which she wrote - so exciting," Rossi says."This video is Edgar Wright meets anti-romantic musical that allows Dylan’s unique blend of rule-breaking humour and charisma to come to the fore."As with all music videos there’s never enough of anything: time, money, patience. But everyone on the team worked super-diligently and collaboratively to pull all the stops out of the bag to make it a success."For me, I’m super proud of the fact that it’s a unique blend of gorgeous cinematic visuals, comedic moments and fun choreography. Pop videos come in all shapes and sizes now but this was our little throwback to old school pop: tongue-in-cheek with a playful sensibility."
Rob Ulitski - 12th Oct 2022