Cody Cloud makes his directorial debut at Untold Studios with this beautiful, cinematic promo for American indie rock band Pedro the Lion.Shot in the deserts of Arizona, the video features a young drummer named Hazel who gets her first ever drum set. As she sits in the backseat of a car on a long, winding journey, she starts to notice the kit sitting idle at random points in the landscape, before finally being let loose to play her music. The portrait-style setups lean into Cloud's skill as a photographer, whilst the playful cutaways have a real road-trip, home-video vibe which perfectly encapsulates the concept.
Rob Ulitski - 19th Apr 2022