Jack Willoughby directs a second promo for James TW, this time for the heartfelt Hopeless Romantics. Opening on a dark road in the middle of the night, an ambulance pulls up to the artist's side, with all signs pointing to some kind of tragic disaster...But things aren't all they seem, when one paramedic returns from the vehicle with a fancy change of clothes for James. They dress him up and then they send him on his way, looking more slick than they found him. It's another wardrobe change-focused concept for the director and the artist, following their collaboration earlier this year on the Butterflies video - and one that will linger in the mind long after watching.
Rob Ulitski - 11th Aug 2021