Norwegian singer/songwriter Ora reveals herself to the world with the music video for Farewell from her debut EP Womb. The word Ora translates to mean ‘time’ in Italian. “It’s something floating and eternal,” she explains, “a form of connection not related to identity - which reflects a lot in the visuals.” Director and creative collaborator Thibault Debaveye was able to translate this ephemeral quality into the video, which sets a memorable vision to accompany Ora’s lilting vocals. The video opens with a gritty, dark, yet beautiful close-up shots of dark soil adhering to Ora’s skin.An eye peers out from the grime, providing a striking bit of color and detail. The soot slowly lifts off of her body in an ethereal dance, to be replaced by a milky whiteness that is no less compelling. The final frame reveals Ora completely painted in white, signifying her finally coming out of the womb.
Cat Velez - 3rd June 2015