Samuel Douek celebrates our own individual star quality, in his poignant promo for Craig David, featuring MNEK. Following the stories of two outcast characters, the video presents a series of introspective vignettes, which end up intertwining and blending together. Exploring issues such as sexuality and body image, Douek ends the concept with a message of hope and optimism. "This is not a story of suffering, but a coming-of-age tale about accepting who you are and finding love for yourself." Douek notes. "We may live in a progressive society, but we are all under constant pressure to fit in, especially in the age of social media."
Rob Ulitski - 16th Nov 2021