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giffgaff 'The Big Swim' by Sean Thompson

21/04/2017

giffgaff 'The Big Swim' by Sean Thompson

In the pantheon of great British commercials, there are plenty of ads that are brilliant exactly because they are beautifully imaginative, well-crafted visuals applied to a fantastic piece of music. The whole of the Levi's campaign that started with the 'Laundrette' ad in the 80s worked on that premise. That doesn't seem to happen so much now.

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Alt-J '3WW' by Young Replicant

18/04/2017

Alt-J '3WW' by Young Replicant

Young Replicant's video for Alt-J is a beautiful death march frozen in time.

The six-minute black & white clip is a moody, poetic journey into the afterlife. Time around the grief-stricken in this small Mexican community slows almost to a standstill as they mourn the loss of a young woman - who is seen alive with her grandmother in the first moments of the piece.  

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